The brief: As a design activist, choose a brand that you believe could be improved and made more visually appealing. I chose the iconic Swedish brand ´Kavli Mjukost`.

Kavli Mjukost is a product everyone knows, a part of the Swedish heritage. Unfortunately, its design hasn't evolved with the times.

No one can deny that Kavli's product is tasty, affordable, and convenient. That's why I, along with many others, love the iconic mjukost.

However, I often feel a sense of shame whenever I put it in my shopping cart - a shame that comes from being associated with an outdated and unattractive product. It's time to modernize Kavli to restore mjukostens rightful place in the shopping carts of Swedes.

I chose to rebrand the classic series and

introduce a new one ´KAVLI X OSTBRICKAN´.