The brief: Use AI to predict the future and identify potential risks/problems related to your given area of sustainability. Choose one of the UN’s Global Sustainability Goals as inspiration. Create an innovative tool, service, or product to address the challenge, ensuring it is sustainable and impactful. Finally, find a suitable brand for your innovation and let the world know about it.

Problem: Sweden's tourism is declining because of the growing popularity of moon travel threatening Sweden's economy and prosperity. 

Solution: Visit Sweden came to us with a brief. They asked us to restore Sweden as a top travel destination by using Visit Sweden's humor to question space tourism and create viral buzz online. When we sat down and started discussing this problem and how to solve it, we quickly realised something. The moon is boring…! It’s dark, it’s freezing and there's absolutely nothing to do there. 

So, in an effort to make people choose earth and Sweden over the moon, Visit Sweden has launched a sarcastic tourist guide, an “anti travel guide” which will list all the boring and underwhelming things that the moon offers, like walking around in circles or staring at stones. The book also provides tips on what you can do in Sweden instead.